Founder: Friends of Tibet + Design & People
After graduating from the Maharaja Sayajirao University, Vadodara, Sethu Das went to Srinagar for an assignment and accidentally reached Dharamshala, the seat of the Tibetan Government-in-Exile. And found his calling in life. Moved by the stories of Chinese atrocities in Tibet related to him by the former Tibetan political prisoners, he founded the Friends of Tibet, a pressure group in 1999 with one member — an organization he never registered!
In 2003, Sethu Das co-founded Design & People with the slogan — 'Design For People In Need'. Today Design & People is a global network of designers and architects working toward social and humanitarian projects. In 2019, he formed the Friends of Tibet [Research] to conduct and publish research on the heritage, legacy, and history of Tibet in collaboration with scholars, academicians, sociologists, and holistic health educationists. Among other things, Sethu Das has the rare distinction of dropping out of the Industrial Design Centre of the Indian Institute of Technology (IIT) Bombay, one of the premier institutes in India. He has held workshops on social and political design and has curated symposiums, which include — "Re-Designing the East: Political Design in Asia and Europe". Sethu Das has worked with The Economic Times, Netscribes, IIT Bombay, and the National Institute of Design (NID) as a Consultant and as a Resource Faculty. He has also served as an International Observer in Sri Lanka and in other conflict regions.
Sethu Das was mentored by his father Yesudasan, a political cartoonist from Kerala, and Richard Rosenkranz, a Pulitzer Prize nominee in history and a correspondent from the US Senate who later appointed him as the Director of the Florida-based World Tibet Day Foundation. He now devotes his time to various philanthropic initiatives of Friends of Tibet Foundation as its Trustee Chair. From being a designer to starting socially-conscious movements, he is a man of varied tastes and talents. You won't, however, find him enjoying a bottle of Coca-Cola!
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Sethu Das in conversation with Sulak Sivarasksa, renowned socially-engaged Buddhist from Thailand.
A brief report on the Jeju Island Road Show Project organised by the Total Museum of Contemporary Art, Seoul, South Korea.
Interview with Dr Tint Swe, one of the most prominent Burmese politicians who enjoys conducting free medical camps.
"Social and Political Design" Open Electives team of National Institute of Design (NID) meets with Dr Ela Bhatt, Founder of SEWA.
In conversation with Siegfried Daiber of The Maxim Kino and his close associates — HW Mueller, Alexander Devasia and Sylvie Bantle.
Sethu Das meets with Dolkun Isa, 'one of the eleven most dangerous terrorists' — as described by China.
Sethu Das on the 'Stuttgart 21' like-projects happening in every corner of India in the name of progress and the inertia of our generation.
The political design edition of the popular European design magazine 'Springerin' carries the not-so discussed history of Montblanc International GmbH by Sethu Das and the Indian Creative Resistance against the usage of historic icons by Mont Blanc and Swisscom in order to generate wealth.
Sethu Das in conversation with VJ Jose, popularly known as Periyar Riverkeeper, who has been protecting the River Periyar for the last three decades.
Christopher Columbus may be dead, but his children are alive and need to be thrown out from Asia's soil, says Sethu Das.
Sethu Das looks at some of the Indian national newspapers and the redesign industry.
Sethu Das wonders why India wants to keep radio a state property while it tries to open up television so much.
Sethu Das meets with Timothy Knatchbull, survivor of the Irish Republican Army (IRA) bomb that killed his high profile 'grandpapa' — Lord Louis Mountbatten.
Sethu Das travels to Sri Lanka to meet with Ravindra Ranasinha, a known Sinhalese theatre activist, sociologist, educationist and social worker.
Sethu Das looks at Mahatma Gandhi's 'Hind Swaraj' and Thomas Paine's 'Common Sense' — two historic Pamphlets that changed the fate of two colonies forever.
Sethu Das of Design & People presents the case of Mont Blanc Mahatma Gandhi Limited Edition 241.
Sethu Das tells us how fortunate he was to meet with Anubrotto Kumar Roy, popularly known as Dunu Roy, India's own story teller.
With His Holiness the XIV Dalai Lama, the spiritual leader of Tibetan people (2012). Photo: Ramesh Kumar PS
Interviews with Sethu Das published by magazines and newspapers.
"Swaraj In Design: Opportunities for Conscious Learning and Sharing" curated by Sethu Das representing Design & People (2010): Photo: Württembergischer Kunstverein, Stuttgart, Germany
Sethu Das, PO Box 16674, Mumbai 400050, India.
Jeju Island Road Show Project, Jeju Province, South Korea (2012). Photo: Sung Hyun Sohn, Activism of Graphic Imagination, South Korea